FirstMove - RevenueCat Shipyard 2026 Submission

Influencer Brief: Gabby Beckford (Packs Light)
Platform: iOS (SwiftUI)

1. Project Overview 🚀

First Move is a premium iOS app that helps ambitious women close the gap between dreaming and doing through daily micro-actions.

Inspired by Gabby Beckford’s mission of empowering women to travel boldly and build location-independent lives, First Move transforms big goals—like solo travel, remote work, and nomad life—into small, achievable daily challenges.

Core Philosophy:
Dreams don’t become real from inspiration—they become real from daily action.

Instead of overwhelming users with long-term planning, First Move focuses on:

✨ One small action per day
📈 Visible progress tracking
🎉 Celebratory milestones
📔 Private wins journaling
🔓 Premium path unlocks via subscription

2. Problem & Opportunity 💡

Many women in Gabby’s audience:

🌍 Want to travel solo
💻 Want to work remotely
✈️ Want location freedom
😰 Feel overwhelmed by where to start
📉 Lose momentum after initial inspiration

There is no structured, action-oriented system bridging:

YouTube inspiration ➡️ Real-world execution

First Move becomes that bridge.

3. Core User Experience 📱

3.1 Path-Based Structure 🛤️

Users choose a structured “Path” aligned with Gabby’s themes:

Path	Access	Description
Plan Your First Solo Trip	FREE	A guide to taking that first solo adventure.
Land a Remote Job	FREE	Steps to finding legitimate remote work.
Try Nomad Life	PREMIUM	Advanced strategies for a location-independent lifestyle.

Each path contains 30–45 daily micro-challenges.

Example:

Day 1: ✅ Check passport validity
Day 2: 🔍 Research 3 destinations
Day 3: 💰 Estimate flight costs
...
Day 30: 🛫 Book your flight

Each action takes just 5–15 minutes.

3.2 Daily Core Loop 🔁

Open app 📱
See today’s challenge 🎯
Complete action in real life 🏃‍♀️
Tap “Mark Complete” ✅
Confetti + streak update 🎊
Possible badge unlock 🏅
Optional “Win” journal entry ✍️

This loop creates habit, momentum, and emotional reinforcement.

4. RevenueCat Integration (Monetization Strategy) 💰

RevenueCat powers all subscription logic and entitlement handling.

4.1 Subscription Model

Free Tier

Access to one active path at a time
Full challenge, streak, badge, journal functionality

Premium Tier 💎

🔓 Unlock all paths
✨ Access premium path (Nomad Life)
📚 Exclusive curated Gabby resources
🚀 Early access to future paths

Pricing:

$9.99/month
$59/year (discounted annual plan)

4.2 RevenueCat Implementation 🛠️

RevenueCat SDK handles:

Offerings retrieval
Purchase flow
Entitlement verification
Restore purchases
Real-time subscription state sync

Entitlement: premium

Paywall Trigger Points:

During onboarding
When attempting to access a premium path
From Profile → Upgrade

Events Tracked:

paywallViewed
subscriptionStarted
subscriptionRestored
purchaseFailed

Subscription status is cached locally and validated via RevenueCat on launch.

5. Technical Architecture 🏗️

5.1 Tech Stack 💻

Swift 5.9+
SwiftUI
MVVM Architecture
Firebase (Auth, Firestore, Storage, FCM)
RevenueCat SDK
Lottie (celebration animations)

5.2 Backend 🔥

Firebase provides:

🔒 Secure email + Apple Sign-In authentication
🗄️ Firestore database for user progress
🛡️ Secure per-user data isolation via rules
📲 Push notification delivery
🔌 Offline caching support

All user data is private and scoped to the authenticated user ID.

5.3 Data Structure (High-Level) 📊

Collections:

users
paths
challenges (subcollection)
userProgress
wins
badges

Security ensures users can only access their own documents.

6. Gamification & Engagement 🎮

6.1 Streak System 🔥

Daily completion increments streak
Missed day resets streak
Longest streak tracked
Visible fire counter for reinforcement

6.2 Badge System (8 Milestones) 🏆

Examples:

🥇 First Step
🗓️ Week One Warrior
💸 Budget Boss
🏁 Journey Complete

Badges unlock with an animated celebration modal.

6.3 Wins Journal 📖

Users can:

📸 Add photo + caption
🌟 Capture milestone moments
🧱 Build a private proof-of-progress wall

This reinforces identity transformation.

7. Design Philosophy 🎨

The design system is:

Premium ✨
Clean 🧼
Feminine but not playful 🌸
Aspirational 🌠
Minimal ⚪

Influenced by: Airbnb, Apple Health, Modern travel brands.

Key Visual Elements:

🟢 Circular progress ring
🎊 Confetti celebrations
🌅 Soft coral-to-gold accent gradient
☁️ White/cream backgrounds
📱 Rounded, modern UI

8. Push Notifications 🔔

Daily reminder:

“Your daily challenge is ready 🔥”

Milestone notification:

“You earned a new badge! 🏆”

Notifications are configurable and respect user permissions.

9. Scalability & Extensibility 📈

The app is architected to support:

Paths are data-driven via Firestore and can be expanded without app redesign.

10. Production Readiness ✅

The application:

Uses modern iOS architecture
Enforces secure user data isolation
Integrates RevenueCat correctly
Supports offline behavior
Is TestFlight-ready
Follows App Store subscription best practices