First Move — Written Proposal 🚀

Hackathon Submission: RevenueCat Shipyard 2026

Influencer Brief: 📝 Gabby Beckford (PacksLight)

The Problem 🛑

Gabby Beckford has spent years inspiring a community of over one million ambitious women to live bold, adventurous lives — solo travel, remote careers, financial freedom, and everything in between.

But as Gabby herself says, there's still a "massive gap between inspiration and action."

Her audience watches the videos, saves the posts, and dreams big — but too many stay stuck, waiting for permission, waiting to feel confident, or waiting for a sign.

Social media is great for sparking motivation. But motivation fades.

What her community needs is a system — something that takes their biggest dreams and breaks them down into small, daily, undeniably doable steps. Something that celebrates every win along the way.

The Solution: First Move ✨

First Move is an iOS app that helps ambitious women close the gap between dreaming and doing — one small step at a time.

The core idea is simple: pick a dream (like planning your first solo trip, landing a remote job, or trying the nomad lifestyle), and First Move turns it into a structured daily path of micro-actions.

Each day, the user gets one small challenge — researched, curated, and designed to take just 5-15 minutes.

Complete it, and the app celebrates with:

🎉 Confetti
🔥 Streak tracking
🏅 Badges
📔 Private wins journal

First Move combines mindset with micro-actions, exactly what Gabby asked for.

How It Works 🛠️

1. Choose Your Path 🛤️

Users browse a library of curated Paths — multi-week programs aligned with Gabby's core topics:

Path	Duration	Description
Plan Your First Solo Trip	30 Days	From passport checks to booking flights ✈️
Land a Remote Job	45 Days	From resume revamp to offer negotiation 💼
Try Nomad Life	30 Days	Digital nomad essentials and first-month planning 🌍
Study Abroad	Variable	Exploring global education opportunities 🎓

Free users get access to one active path at a time. Premium unlocks all paths simultaneously.

2. Daily Micro-Actions ⚡

Each day delivers a single, focused challenge. Examples:

Day 1 (Solo Travel): "Check your passport expiration date. If it expires within 6 months, start the renewal process today."
Day 8 (Remote Job): "Spend 10 minutes updating your LinkedIn headline to signal you're open to remote work."
Day 15 (Nomad Life): "Research 3 cities with strong digital nomad communities and pick your top choice."

Every challenge includes an estimated time, a clear description, and optional resource links (articles, tools, Gabby's YouTube videos).

The Goal: Zero friction. Open the app, see what to do, do it, move on with your day feeling accomplished.

3. Celebrate Every Win 🥳

This is where First Move comes alive. Completing a challenge triggers:

Confetti animation — full-screen celebration, because every step matters
Streak tracking — current streak and personal best, with fire emoji energy 🔥
Badge unlocks — milestone achievements like "First Step," "Week One Warrior," "Passport Ready," "Flight Booked," and "Journey Complete"
Wins Journal — a private photo + caption diary where users document their progress, creating a personal highlight reel of their transformation

4. Track Your Progress 📈

The Progress tab gives users a visual snapshot of their journey:

🟢 Apple Health-style progress ring showing path completion
🔥 Streak stats (current and longest)
🏆 Badge collection grid (unlocked badges glow; locked ones tease what's ahead)
📸 Gallery of Wins Journal entries — proof they're doing it

Why First Move Fits Gabby's Brief 🎯

Gabby asked for an app that combines mindset with micro-actions, featuring daily challenges, wins tracking, and gamification. She wanted confetti when users achieve their dreams.

She said: "Show me how you would help ambitious women go from dreaming to doing as fast and as fun as possible."

First Move delivers exactly that:

Gabby's Ask	First Move's Answer
Mindset + micro-actions	Curated daily challenges that are small enough to start but meaningful enough to matter
Daily challenges	One challenge per day, every day, for the duration of the path
Wins tracking	Private Wins Journal with photos and captions
Gamification	Streaks, badges (8+), progress rings, and milestone celebrations
Confetti	Full-screen confetti animation on every completed challenge
Ambitious, worldly, warm	Design language built around coral/gold warmth, empowering copy, and a celebration-first UX

Monetization Strategy (RevenueCat) 💰

First Move uses RevenueCat to power a freemium subscription model:

Free Tier 🆓

Access to one active path at a time
Full access to daily challenges, streaks, badges, wins journal, and progress tracking
Basic resource library

Premium Tier 💎

$9.99/month or $59/year (save 50%)

🔓 All paths unlocked simultaneously
📚 Exclusive Gabby content library (bonus videos and guides)
🆘 Priority support
🚀 Early access to new paths as they launch

Why this works for Gabby's audience:

The free tier gives users a complete, valuable experience — no bait-and-switch.
Premium appeals to power users who want to pursue multiple goals simultaneously.
Challenge packs (paths) are inherently expandable — new paths = new revenue without annoying existing users.
Free trial (7 days) lowers the barrier to trying premium.

RevenueCat Integration Highlights 🛠️

Dynamic pricing pulled from RevenueCat offerings
Free trial detection and display
Subscription status synced in real-time via delegate pattern
Restore purchases support
Paywall triggered naturally when users try to access premium-locked paths
Analytics tracking for subscription events (started, restored, failed)

Target Audience 👩‍💻

First Move is designed for Gabby's core audience: women in their late 20s to late 40s who are smart, ambitious, and want to live bold lives.

They're already motivated — they follow Gabby because they want more from life. What they lack isn't inspiration; it's a system that makes the first step feel easy and the journey feel rewarding.

The app's tone is:

Warm but direct
Celebratory but not patronizing
Treats users as capable adults who just need a nudge and a plan

Key Differentiators 🔑

Creator-aligned content: Paths are built around Gabby's core topics (travel, career, lifestyle), with resource links back to her content. This isn't a generic habit tracker — it's an extension of Gabby's mission.
Completion-focused design: Unlike open-ended habit apps, First Move has a clear endpoint. You finish a 30-day path and you've actually done the thing — planned a trip, applied for jobs, set up your nomad life. The progress ring fills. The "Journey Complete" badge unlocks. It's done.
Private by default: The Wins Journal is a personal space, not a social feed. Users document their journey for themselves — no likes, no followers, no comparison. This aligns with the mindset-first approach.
Expandable content model: New paths can be added over time (e.g., "Negotiate Your Salary," "Start a Side Business," "Move Abroad"), creating an ever-growing library that keeps users subscribed and engaged.

Summary 📝

First Move takes Gabby Beckford's mission — helping ambitious women go from dreaming to doing — and puts it in their pocket.

It breaks big, overwhelming goals into daily 5-15 minute actions, celebrates every step with confetti and badges, and gives users a private space to watch their own transformation unfold.

It's ambitious, worldly, and warm — just like the community it's built for.

Built with SwiftUI, Firebase, and RevenueCat for the RevenueCat Shipyard 2026 Hackathon.